Iloilo City shines as a MICE leader in WV
Iloilo City continues to establish itself as a premier Meetings, Incentives, Conferences, and Exhibitions (MICE) destination, earning a slew of prestigious awards during Pagdáyaw 2024, the annual recognition event by the Department of Tourism-Region 6. Held on December 9, 2024, at the Grand Xing Imperial Hotel, the event celebrated the city’s contributions to tourism and its growing reputation as a hub for MICE activities in Western Visayas.
Top Honors for Iloilo City
The Iloilo City Government, through its MICE Office and the Office of the City Tourism and Development Officer, received the following significant awards:
🏆 Top MICE Destination Award – Recognizing Iloilo City’s exceptional initiatives in the development and promotion of MICE tourism, cementing its status as a leading destination in Western Visayas.
🏆 Multidimensional Tourism Product Award – Highlighting its championing of Gastronomy Tourism in 2023, showcasing Iloilo City as a key player in culinary tourism in the region.
Plaques of Appreciation: A Testimony to Excellence
The city also received six additional plaques of appreciation, reflecting its all-around excellence in tourism and data contributions:
📍 Outstanding Contribution as one of the Top MICE Data Contributors in Western Visayas for 2023
📍 Outstanding Contribution as one of the Top Contributing Cities in Visitor Arrivals for 2023
📍 Outstanding Contribution in the Statistic Compilation-City Category
📍 Outstanding Contribution as one of the Top Contributing Cities in Same-Day Visitor Arrivals for 2023
📍 Special Recognition for its designation as a UNESCO Creative City of Gastronomy, underscoring its culinary heritage and innovation
📍 Outstanding Contribution of the Iloilo River Esplanade as one of the Top Tourist Attractions in Western Visayas for 2023
Advancing MICE and Tourism in Iloilo
Themed “Tourism and Peace”, the event brought together tourism leaders and stakeholders to celebrate milestones that reflect Iloilo City’s dynamic growth. With a mix of modern infrastructure, rich cultural heritage, and innovative tourism strategies, the city is now firmly on the leaderboard for MICE and tourism excellence.
These recognitions affirm Iloilo City’s efforts to foster sustainable tourism, enhance its competitive edge, and solidify its position as a top-tier destination not just in Western Visayas but across the Philippines.
With accolades like these, Iloilo City is undoubtedly one step closer to achieving its vision of becoming a globally recognized MICE destination.